Welcome to this course, The Submission Sites provide the best knowledge to you. I have a great experience with Google Adwords and I am creating this course for all of you. Hope you learn something new and have to gain new things.
Introduction to Google Adwords.
1. What is Google Ads?
Google Ads is an online advertising platform for the advertisers where they can advertise their products and services through display brief advertisement, services offering, video content, product listing, and generate leads by installing mobile apps.
Facts About Google Ads.
64.4% of the audience clicks on Google Ads when they are looking to buy an item online.
89% of the traffic is not replaced by the organic click when the ads are paused.
The Advertiser generally makes an $2 in revenue in every $1 they spend on the advertisement.
How does Google Adwords work
Google services for advertisement allow you to put your website on search engine result page (SERP) by paying them. You don’t need any organic traffic or a old website for this, if your website is new then you can also put your website on SERP.
Paid search is a term used to advertise within the listing of a search engine. These normally appears at the top of the SERP or on side. These ads gets more organic results and a green “Ad” label is used to display them.
Google is not only the search engine where you can put ads. Bing also run its own advertisements. Advertisement run by Bing is known as The Bing Network.