What is Search Engine Marketing?
Search Engine Marketing is a new form of internet marketing which is used to promote What is Search Engine Marketingor website to increase their visibility in the SERP (Search Engine Result Page) primarily through paid ads.
Types of Search Engine Marketing
There are mainly three types of Search Engine Marketing (SEM)- used to increase the visibility of website.
- Pay-Per-Click (PPC)
- Local SEO
- Organic SEO
Pay Per Click (PPC)
Google’s PPC is an online advertisement platform. Advertisers bid on selected keywords to display their ads on a triggered keyword. Advertisers pay for every click when someone click on the advertisement. The advertisement is shown in the top and last of the Search Engine Result Page. The advertisement is labelled as ads with green color.
Local SEO is a type of Search Engine Optimization that focused on ranking up your business locally. Local SEO helps to show up your business listing on Google Maps. There is no charge for clicks.
Organic SEO is a process of ranking up your website on search engine. SEO rank website on search engine on the basis on content and keywords. SEO increase visibility of website locally as well as globally. SEO results shows in the middle of the Search Engine Result Page. Total 10 blue links of optimized websites are visible on 1st page.